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Image Reference Number:
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GA12_095
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Title:
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G-Plan newspaper advertisement
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Photographer:
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uknown
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Date:
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30 November 1955
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Decade:
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1950-1959
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Manufacturer:
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E Gomme Ltd.
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Description:
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Proof of G-Plan advertisement in Daily Express 30 November 1955. Headline reads: "There's more to a chair than most people think", and the copy explains the interior quality of G-Plan chairs. Three photographs show different chair and sofa models and a cut-away drawing reveals the construction.
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Angle of View/Elevation:
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Cross-Section
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Notes:
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This advertisement tackles the difficult problem of the quality of upholstery which is not evident to the consumer. The cut-away illustrates dowelled and tenoned hardwood frame bonded with aircraft plastic adhesive - no butt joints, high tensile strength springs treated against rust (No-Sag springing in the back and tension springs in the seat), and Latex foam rubber cushions.
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Concepts:
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furniture , advertising , living rooms
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Technical Terms & Materials:
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chairs
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Copyright:
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contact HWeFA for details about re-use of this image
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Collection Title:
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HWeFA
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Object Type:
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proof
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Object Dimensions (cm.):
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40 x 31.5
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Colour Type:
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black and white
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Cataloguer:
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Oliver Heal
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Auto ID Number:
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334
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Categories:
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Advertising and Promotions/
Press Advertising
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