185
| Image Reference Number: | GA12_20 |
|---|---|
| Title: | G-Plan newspaper advertisement |
| Photographer: | uknown |
| Date: | 27 November 1953 |
| Decade: | 1950-1959 |
| Furniture period styles: |
Contemporary |
| Manufacturer: | E Gomme Ltd. |
| Description: |
Newspaper advertisement for G-Plan from The Star 27 November 1953. Heading reads: 'G-Plan upholstered pieces oust the old-style suite'. The end of the first year's advertising campaign to launch the brand. Photograph shows living room set containing settee and armchair, dining table, sideboard and chairs, and bureau. Small photo shows chest of drawers with different functions. |
| Notes: |
The text starts: 'Remember the clumsy old-fashioned suite that used to overcrowd the "parlour"? ...How different are the upholstered pieces in the G-Plan! Each one is a thing of beauty and comfort on its own.' Chairs and sofas were 'upholstered in contemporary fabrics from such master designers as Whitehead, Tibor Reich, and Edinburgh weavers. |
| Concepts: |
furniture, advertising, living rooms |
| Technical Terms & Materials: |
dining tables, dining chairs, sideboards, sofas, armchairs |
| Copyright: | contact HWeFA for details about re-use of this image |
| Collection Title: | HWeFA |
| Object Type: | proof |
| Object Dimensions (cm.): | 25 x 37.5 |
| Colour Type: | black and white |
| Cataloguer: | Oliver Heal |
| Auto ID Number: | 185 |
| Categories: | Advertising and Promotions/ Press Advertising |