183
| Image Reference Number: | GA12_14 |
|---|---|
| Title: | G-Plan newspaper advertisement |
| Photographer: | uknown |
| Date: | 15 October 1953 |
| Decade: | 1950-1959 |
| Furniture period styles: |
Contemporary |
| Manufacturer: | E Gomme Ltd. |
| Description: |
Newspaper advertisement for G-Plan from Birmingham Mail, 15 October 1953. Heading reads: 'Attractive New Chairs Join the G-Plan'. Photograph shows bird's-eye view of living room with sideboard, dining table and chairs, settee, armchair, and coffee table. Drawing shows high back upholstered chair and triangular sidetable. |
| Notes: |
In the Autumn of the first year of advertising the new G-Plan brand the campaign was extended from the London and South East area to include Birmingham. This was the second advert in the Birmingham Mail. The text stresses the quality of construction with luxurious rubber foam, finest rubberized hair or kapok filling and top quality springing. |
| Concepts: |
furniture, advertising, living rooms |
| Technical Terms & Materials: |
dining tables, dining chairs, sideboards, armchairs, settees, kapok, foam rubber, rubberized hair |
| Copyright: | contact HWeFA for details about re-use of this image |
| Collection Title: | HWeFA |
| Object Type: | proof |
| Object Dimensions (cm.): | 23.5 x 38 |
| Colour Type: | black and white |
| Cataloguer: | Oliver Heal |
| Auto ID Number: | 183 |
| Categories: | Advertising and Promotions/ Press Advertising |