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Image Reference Number: GA12_10b
Title: E. Gomme letter to stockists
Date: 1953
Decade: 1950-1959
Manufacturer: E Gomme Ltd.
Description: Typewritten letter from E. Gomme ltd, to G-Plan stockists concerning new booklet and the advertising campaign in the London evening papers and House & Garden during the year the campaign was first launched. Page 2 of 2 (see Item GA12_10a for page 1 of letter).
Notes: The G-Plan range appears to have got off to a good start. Already in 1953 a new booklet was issued with additional products (upholstered chairs) and the concept of "a complete range of matching furniture for the whole house" had proved popular and "caught the imagination of the buying public and made the G-Plan such an outstanding success". In 1953 the advertising campaign was limited to media in the London and South East area but reaching a readership of over 9m. In the following years it was spread nationally.
Concepts:
furniture
,
advertising
   
Copyright: contact HWeFA for details about re-use of this image
Collection Title: HWeFA
Object Type: letter, typewritten
Object Dimensions (cm.): 20.5 x 25.5
Colour Type: colour
Context: Letter, page 2 of 2
Cataloguer: Oliver Heal
Auto ID Number: 180
Categories: Written or Corporate Records/ E. Gomme Limited / G-Plan