178
| Image Reference Number: | GA12_07 |
|---|---|
| Title: | G-Plan magazine advertisement |
| Photographer: | unknown |
| Date: | September 1953 |
| Decade: | 1950-1959 |
| Furniture period styles: |
Contemporary |
| Manufacturer: | E Gomme Ltd. |
| Description: |
G-Plan advertisement for House & Garden magazine, September 1953. The first 'glossy' magazine advertisement for the range. Heading reads: Attractive New Chairs Join G-Plan. Shows photograph of living room with dining table, chairs and sideboard, armchair and sofa. Also shown are drawings of upholstered chairs. |
| Notes: |
The copy stresses "these easy chairs and settees blend harmoniously together and fit perfrectly into every home...look right in every room". Interchangeability was one of the fundamental concepts of the range. Technical information is provided on the construction of the chairs: luxurious foam rubber cushions, finest rubberized hair, kapok, top quality springing. Also the names of well-known fabric suppliers are given (Whitehead, Sanderson) as an indication of quality although customer's own material could be used. |
| Concepts: |
dining rooms, furniture, advertising, living rooms |
| Technical Terms & Materials: |
dining tables, dining chairs, sideboards, armchairs, settees, kapok, foam rubber, rubberized hair |
| Copyright: | contact HWeFA for details about re-use of this image |
| Collection Title: | HWeFA |
| Object Type: | proof |
| Object Dimensions (cm.): | 25.5 x 38 |
| Colour Type: | black and white |
| Cataloguer: | Oliver Heal |
| Auto ID Number: | 178 |
| Categories: | Advertising and Promotions/ Press Advertising |