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20/07/2007 11:26
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Image Reference Number: GA12_095
Title: G-Plan newspaper advertisement
Photographer: uknown
Date: 30 November 1955
Decade: 1950-1959
Manufacturer: E Gomme Ltd.
Description: Proof of G-Plan advertisement in Daily Express 30 November 1955. Headline reads: "There's more to a chair than most people think", and the copy explains the interior quality of G-Plan chairs. Three photographs show different chair and sofa models and a cut-away drawing reveals the construction.
Angle of View/Elevation: Cross-Section
Notes: This advertisement tackles the difficult problem of the quality of upholstery which is not evident to the consumer. The cut-away illustrates dowelled and tenoned hardwood frame bonded with aircraft plastic adhesive - no butt joints, high tensile strength springs treated against rust (No-Sag springing in the back and tension springs in the seat), and Latex foam rubber cushions.
Concepts:
furniture
,
advertising
,
living rooms
   
Technical Terms & Materials:
chairs
   
Copyright: contact HWeFA for details about re-use of this image
Collection Title: HWeFA
Object Type: proof
Object Dimensions (cm.): 40 x 31.5
Colour Type: black and white
Cataloguer: Oliver Heal
Auto ID Number: 334
Categories: Advertising and Promotions/ Press Advertising