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19/07/2007 14:18
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Image Reference Number: GA12_057
Title: G-Plan and Bentalls newspaper advertisement
Photographer: uknown
Date: 1954
Decade: 1950-1959
Manufacturer: E Gomme Ltd.
Description: Bentall's of Kingston-on-Thames, G-Plan advertisement in Surrey Comet, September/October 1954. A news item in 'The Cabinet Maker' describes the E.Gomme Ltd and Bentalls promotion as 'A comprehensive exhibition of G-Plan furniture in no less than ten different room settings, three full window displays, special display advertising and 50,000 leaflets distributed by hand throughout Surrey and Middlesex to reach new housing estates. The exhibition was opened on September 30 by TV star Bernard Braden who was introduced as 'a customer' to a crowd of something like 700 people by Mr. Rowan Bentall...who also took the opportunity to stress the fairness of Bentall's hire purchase terms.'
Notes: A "Dealer Advertisement" using G-Plan photographs, copy and layout but with the addition of the Bentall name, details of their G-Plan exhibition and Deferred Terms.
Concepts:
furniture
,
advertising
,
marketing
   
Copyright: contact HWeFA for details about re-use of this image
Collection Title: HWeFA
Object Type: proof
Object Dimensions (cm.): 50 x 38
Colour Type: black and white
Cataloguer: Oliver Heal
Date Catalogued: 03/08/2007 00:00
Auto ID Number: 327
Categories: Advertising and Promotions/ Press Advertising