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185

Uploaded on:
06/06/2007 16:07
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Image Reference Number: GA12_20
Title: G-Plan newspaper advertisement
Photographer: uknown
Date: 27 November 1953
Decade: 1950-1959
Furniture period styles:
Contemporary
   
Manufacturer: E Gomme Ltd.
Description: Newspaper advertisement for G-Plan from The Star 27 November 1953. Heading reads: 'G-Plan upholstered pieces oust the old-style suite'. The end of the first year's advertising campaign to launch the brand.
Photograph shows living room set containing settee and armchair, dining table, sideboard and chairs, and bureau. Small photo shows chest of drawers with different functions.
Notes: The text starts: 'Remember the clumsy old-fashioned suite that used to overcrowd the "parlour"? ...How different are the upholstered pieces in the G-Plan! Each one is a thing of beauty and comfort on its own.'
Chairs and sofas were 'upholstered in contemporary fabrics from such master designers as Whitehead, Tibor Reich, and Edinburgh weavers.
Concepts:
furniture
,
advertising
,
living rooms
   
Technical Terms & Materials:
dining tables
,
dining chairs
,
sideboards
,
sofas
,
armchairs
   
Copyright: contact HWeFA for details about re-use of this image
Collection Title: HWeFA
Object Type: proof
Object Dimensions (cm.): 25 x 37.5
Colour Type: black and white
Cataloguer: Oliver Heal
Auto ID Number: 185
Categories: Advertising and Promotions/ Press Advertising