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183

Uploaded on:
06/06/2007 15:27
File Size:
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Image Reference Number: GA12_14
Title: G-Plan newspaper advertisement
Photographer: uknown
Date: 15 October 1953
Decade: 1950-1959
Furniture period styles:
Contemporary
   
Manufacturer: E Gomme Ltd.
Description: Newspaper advertisement for G-Plan from Birmingham Mail, 15 October 1953. Heading reads: 'Attractive New Chairs Join the G-Plan'.
Photograph shows bird's-eye view of living room with sideboard, dining table and chairs, settee, armchair, and coffee table. Drawing shows high back upholstered chair and triangular sidetable.
Notes: In the Autumn of the first year of advertising the new G-Plan brand the campaign was extended from the London and South East area to include Birmingham. This was the second advert in the Birmingham Mail.
The text stresses the quality of construction with luxurious rubber foam, finest rubberized hair or kapok filling and top quality springing.
Concepts:
furniture
,
advertising
,
living rooms
   
Technical Terms & Materials:
dining tables
,
dining chairs
,
sideboards
,
armchairs
,
settees
,
kapok
,
foam rubber
,
rubberized hair
   
Copyright: contact HWeFA for details about re-use of this image
Collection Title: HWeFA
Object Type: proof
Object Dimensions (cm.): 23.5 x 38
Colour Type: black and white
Cataloguer: Oliver Heal
Auto ID Number: 183
Categories: Advertising and Promotions/ Press Advertising