|Image Reference Number:||GA12_11|
|Title:||G-Plan newspaper advertisement|
|Date:||28 September 1953|
|Furniture period styles:||
|Manufacturer:||E Gomme Ltd.|
Newspaper advertisement for G-Plan from the Birmingham Mail 28 September 1953. Heading reads: 'G-Plan is Newest idea in Home Furnishing. A complete range of matching furniture for the whole house'.
Photograph shows living room with sofa and armchair,dining table and chairs, sideboard and bureau. Also shown is chest which offers a choice of top-drawer fitments (make-up, secretaire or sectioned).
In the Autumn of 1953 the advertising campaign was extended to include Birmingham as well as the London area. Interesting copy includes a variety of headings to catch the readers eye such as: "WARNING The furniture you buy will probably have to last you a lifetime. That's why it is so important to get G-Plan - even if you have to wait a while".
Quality is stressed as usual: "No shoddy workmanship, no bad joints or poor quality wood in places that don't show...chairs and settees constructed on scientific principles".
|Technical Terms & Materials:||
|Copyright:||contact HWeFA for details about re-use of this image|
|Object Dimensions (cm.):||29 x 40|
|Colour Type:||black and white|
|Auto ID Number:||181|
|Categories:||Advertising and Promotions/ Press Advertising|