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181

Uploaded on:
06/06/2007 15:00
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Dimensions:
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Image Reference Number: GA12_11
Title: G-Plan newspaper advertisement
Photographer: unknown
Date: 28 September 1953
Decade: 1950-1959
Furniture period styles:
Contemporary
   
Manufacturer: E Gomme Ltd.
Description: Newspaper advertisement for G-Plan from the Birmingham Mail 28 September 1953. Heading reads: 'G-Plan is Newest idea in Home Furnishing. A complete range of matching furniture for the whole house'.
Photograph shows living room with sofa and armchair,dining table and chairs, sideboard and bureau. Also shown is chest which offers a choice of top-drawer fitments (make-up, secretaire or sectioned).
Notes: In the Autumn of 1953 the advertising campaign was extended to include Birmingham as well as the London area. Interesting copy includes a variety of headings to catch the readers eye such as: "WARNING The furniture you buy will probably have to last you a lifetime. That's why it is so important to get G-Plan - even if you have to wait a while".
Quality is stressed as usual: "No shoddy workmanship, no bad joints or poor quality wood in places that don't show...chairs and settees constructed on scientific principles".
Concepts:
furniture
,
advertising
,
living rooms
   
Technical Terms & Materials:
dining tables
,
dining chairs
,
chairs
,
sofas
,
armchairs
,
chests
   
Copyright: contact HWeFA for details about re-use of this image
Collection Title: HWeFA
Object Type: proof
Object Dimensions (cm.): 29 x 40
Colour Type: black and white
Cataloguer: Oliver Heal
Auto ID Number: 181
Categories: Advertising and Promotions/ Press Advertising