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178

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06/06/2007 11:33
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Image Reference Number: GA12_07
Title: G-Plan magazine advertisement
Photographer: unknown
Date: September 1953
Decade: 1950-1959
Furniture period styles:
Contemporary
   
Manufacturer: E Gomme Ltd.
Description: G-Plan advertisement for House & Garden magazine, September 1953. The first 'glossy' magazine advertisement for the range. Heading reads: Attractive New Chairs Join G-Plan.
Shows photograph of living room with dining table, chairs and sideboard, armchair and sofa. Also shown are drawings of upholstered chairs.
Notes: The copy stresses "these easy chairs and settees blend harmoniously together and fit perfrectly into every home...look right in every room". Interchangeability was one of the fundamental concepts of the range.
Technical information is provided on the construction of the chairs: luxurious foam rubber cushions, finest rubberized hair, kapok, top quality springing. Also the names of well-known fabric suppliers are given (Whitehead, Sanderson) as an indication of quality although customer's own material could be used.
Concepts:
dining rooms
,
furniture
,
advertising
,
living rooms
   
Technical Terms & Materials:
dining tables
,
dining chairs
,
sideboards
,
armchairs
,
settees
,
kapok
,
foam rubber
,
rubberized hair
   
Copyright: contact HWeFA for details about re-use of this image
Collection Title: HWeFA
Object Type: proof
Object Dimensions (cm.): 25.5 x 38
Colour Type: black and white
Cataloguer: Oliver Heal
Auto ID Number: 178
Categories: Advertising and Promotions/ Press Advertising